Luma app icon
Luma AI companion · Powered by Google Gemini
AI companion · Powered by Google Gemini

Your AI companion, with a personality of your choice.

Luma is a mobile AI companion that remembers you. Pick from curated AI characters — or create your own — and get real help with planning, learning, reflection, and daily life. Built on Google Cloud and Gemini.

Now available on Google Play Launched 28.04.2026 Built on Google Cloud + Vertex AI

Why Luma exists

Generic AI chat is powerful but impersonal. Luma turns AI into a companion that remembers you, has a voice of its own, and plugs into your life — not just your search queries.

01

The problem

Chatbots feel like a search engine with manners. They forget who you are between sessions, they sound the same for everyone, and they don't help you act on what you discussed. Reflection stays a conversation — it rarely becomes a plan.

02

Luma's answer

A mobile AI companion with selectable personalities and rolling memory, tied to practical tools — a planner, an organizer, a learning hub. Conversations turn into events, notes, flashcards, and weekly reflection cycles, automatically.

03

Who it is for

Self-improvement seekers, students, language learners, and busy people who want an AI that feels like someone — not something. If you've felt that ChatGPT is useful but cold, Luma is the calmer, more personal layer on top of AI.

Inside the app

Five screens that show what Luma actually does. Tap or click a card to bring it forward.

Meet the personalities

Six curated AI characters plus a Pro-exclusive persona — or create your own with a custom name, prompt, and avatar.

Luma avatar
Luma Warm, affectionate universal companion. The default.
Lucy avatar
Lucy Mysterious, tech-curious, dry humour.
Athena avatar
Athena Strategic, analytical, professionally focused.
GEIA avatar
GEIA Wise, nature-connected, wellness-oriented.
Nyx avatar
Nyx Philosophical, introspective, loves books.
Saven avatar
Saven Disciplined, grounded, fitness-focused.
Pro
Joi avatar
Joi Tender, attentive — a warm emotional companion.
Create your own Custom name, prompt, and avatar. 1 on Free, 3 on Pro.

What Luma does, in practice

Six capabilities that together make Luma more than a chatbot.

Chat & Voice

Text, voice, and image input. Luma keeps context so it remembers past conversations across sessions.

Growth Hub

Weekly Review for life reflection, Interview Prep for job search, Study Prep for focused learning — all powered by Gemini.

Organizer & Planner

Calendar, notes, and tasks. AI can suggest events from your chat. Up to 200 plans and 500 tasks on Pro.

Personal Dictionaries

Capture vocabulary in any language, practise with built-in sessions. Daily limits on Free; unlimited on Pro.

Chat snapshots

Share a conversation via a public link. Great for showing colleagues what Luma helped you think through.

Pro & Luma Coins

Google Play subscription, in-app rewards, premium themes, shared plans and dictionaries with owner-controlled review.

Tech stack

Built on Google Cloud.

Luma runs entirely on Google infrastructure. Firebase handles identity, data, storage, functions, and abuse protection. Vertex AI and Gemini power every conversation and every Growth Hub flow. Google Play manages Pro subscriptions.

AI Google AI powers every conversation, with persistent memory across sessions.
Backend Firebase Auth, Firestore, Cloud Functions, Cloud Storage, and Firebase Messaging.
Billing & identity Google Play billing for Pro subscriptions. Google Sign-In plus email auth, with 2FA and biometric support.
Client Flutter 3.9 on Android. iOS and an offline Gemma on-device model are planned for post-launch.

Simple pricing

Free to try. Pro unlocks a smarter AI model and removes every daily limit.

Free $0 All core features, with daily limits.
  • Chat with all 6 curated personalities
  • 1 custom personality (1-day creation cooldown)
  • Organizer, Planner, and Growth Hub
  • Personal dictionaries with daily practice limit
  • Standard AI model
Pro $12 / month Managed via Google Play. Final price may include taxes and VAT based on your region.
  • Smarter AI model
  • 3 custom personalities with no cooldown
  • 200 plans and 500 tasks capacity
  • Unlimited dictionary practice
  • Premium themes, chat snapshots, shared plans & dictionaries
  • Pro-exclusive Joi personality

Where we are

Luma is a real shipping product. Here is what's live, what's next, and what comes after.

Now · Public on Google Play Android public release on Google Play. Active Firebase backend, Vertex AI chat, full feature set, and Pro subscription.
Next · Post-launch improvements More polish, Growth Hub upgrades, support improvements, and continued Android updates.
Post-launch iOS build and an offline Gemma on-device model for private, network-free chat.

Quick FAQ

A short version of the questions most people ask first. The full FAQ has more detail.

What is Luma?

A mobile AI companion with selectable personalities and rolling memory, powered by Google Gemini, with built-in planning, organizer, Growth Hub, and personal dictionaries.

How is Pro managed?

Pro is a Google Play subscription. The app refreshes subscription status automatically during normal use and purchase flows.

Can I create my own AI personality?

Yes. You set a name, prompt, avatar, and specialty. Free accounts get 1 custom personality with a 1-day cooldown; Pro unlocks 3 custom personalities with no cooldown.

Does Luma work offline?

The offline on-device Gemma model is planned for post-launch. Offline chats will stay local and won't sync or share.

Legal and support

These pages explain the app's core legal and support information: user rights, data processing, service rules, and account deletion instructions.